Marketing

Apart from offering a product or service that customers want, and are prepared to pay money for, THE most important thing about your business is making sure customers are aware of you and can easily buy from you. On these pages we cover some of the basic text-book principles of small business marketing, as well as a range of practical ideas on how to market your small business.

Marketing Basics
Marketing need not be complicated if you make sure you cover the basics....

Do you know your customers?
If you don't know your customers how will you know what they want? Or where best to reach them?...

Choosing the right sales channels
One of the most fundamental decisions to make is whether to use a 'direct' or an 'indirect' sales model...

Be careful how you promote your business
The Government has announced a crackdown on aggressive selling and misleading promotional tactics....

Marketing is more than selling and advertising
Marketing should be a concept not an activity...

Calculating your break even figure
Do you know how much you need to earn just to pay your bills?...

Sales forecasting
The closer your forecasts are to actual figures the better your cash flow and overall profitability....

Promotional product trials - an alternative to traditional mass-marketing?
Plenty of businesses are using promotional product trials as an alternative to...

What is RSS?
Find out more about RSS and publishing a news feed...

Free resources to help you research your target market
Conducting thorough research on your target customers is an essential part of starting up...

Small firms missing a trick on networking
UK's small businesses demonstrate a widespread lack of understanding about the benefits of networking...

Google AdWords - affordable promotion for micro businesses
Google AdWords allow businesses with small promotional budgets to advertise cheaply online without risking a lot of money...